Nielsen's Key Findings: Three Months into the Three-Minute Qualifier
After one full quarter of moving from a 5-minute to a 3-minute qualifier, Nielsen reported that “radio advertisers in PPM markets received 15% more audience impressions among adults 25-54 in the first quarter of 2025 than in the quarter before.”
The key findings, which tout that we are seeing more instances of listening/tune-ins, are reported here…it’s worth a read, in our opinion: